Take The Party With You!

Yamaha is already a well-known brand in the music industry but I think their recent strides into the portable bluetooth outdoor speaker market is pretty cleverly done from a branding perspective. Meet the Yamaha PDX-11BL iPod/iPhone Speaker Dock.

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The PDY is not as small as other competitors like the Boombotix Rex, Bose Soundlink Mini or even the TurtleShell but thanks to the clever handle design it is still a very portable and very powerful Yamaha speaker system for your iPhone or iPod. In fact, the octagon-shaped speaker was designed specifically to deliver great sound in favor of being really small. The metal handle makes it easy to haul around and it features a very decent built in amplifier.

It’s a great speaker with great sound quality but I particularly like the brand positioning – Take the party with you. In today’s ever more portable and mobile world few concepts have become so ubiquitous as quickly as the notion of having your technology and gadgets on you at all time. Yamaha is tapping into that current tide and hoping that the young hip generation will appreciate the funky design and hopefully these types of outdoor speakers will start showing up on beaches all across the globe!


 

Crossing The Frontiers Of Quality And Sound

pioneer-deh-p9800bt-photo1The Pioneer car stereo systems are undoubtedly some of the best on the market. Having been leaders in car and home entertainment for some time, the manufacturer has really proved themselves as front liners in this game. They are constantly on the look out for technological developments that which keep them at the head of the pack. Added to this, their devices retain their old stamp of quality and reliability that we have come to know. They have often been praised for the durability, so acquiring one of their products may mean that you will not have to replace it for a rather extended period of time. With a range of durable, beautifully engineered products, it has become a name that households all over the world have come to trust. With a Pioneer car stereo in your car you can create the ideal soundscape for your journeys

Today’s Advanced Technology

Due to the amazing advancements made in the electronic fields, CD players are no longer just CD players, just as much as cell phones are so much more than just phones. Some of the latest products include Bluetooth technology, which will ensure that you will be safe while you talk on your cell phone while driving. Sometimes, urgent calls just cannot wait until you have got to your destination. However, speaking on the phone while driving is not only dangerous, but also against the law. Now your CD player can ensure that you have one less thing to worry about as you rush about your day. Some of the audio kits available such as the DEH-P8100BT have been fitted with an external microphone so that your voice is heard crisply and clearly on the other end.

Managing A Pioneer Stereo System Yourself

If you do not get your system loaded by a professional, it is becoming increasingly easy to manage this task yourself. Even if you are a novice, connecting and building your Pioneer car stereo system yourself may bring you a lot of pleasure as well as a sense of achievement once you have completed the task. With the resources now readily available to anyone who is willing to learn, there seems to be no excuse as to why you cannot undergo this challenge. Many websites contain step-by-step guides about this task. As well as this, it is generally free to view wiring diagrams on the internet.

Pioneer Support

If at any stage you find yourself having problems with your system, the company does offer a lot of help and advice. They not only have a lot of online support services such as owners manuals and user guides readily available, but they also provide numbers to call if you are in need of replacement parts for your system. This means that there will be no more shopping around if things happen to go wrong with your products.

This is a manufacturer that not only specializes in the quality of their products and accessories, but also in ensuring that customers are happy with the service they are receiving. Thus, having a Pioneer car stereo in your vehicle will make your driving time a happy experience.

Pioneer Car Stereo Wiring

With the new cutting edge Pioneer car stereo wiring that has recently been launched, it allows this particular company to live up to its name.pioneer-car-audio

At a Consumer Electronics show, the company introduced the world to the AVIC-X920BT. This product is brimming with exciting features. It can be controlled by the driver’s voice. It is so innovative that an ecological monitor has been included. This will tell the driver how environmentally friendly his driving is. Thus, this device seems to be technology with a conscience. It has GPS functions, which will ensure that those with a sense of direction that leaves a lot to be desired can stay on track as they listen to their favorite songs. And, of course, it plays music too.

Wiring Your Pioneer System

If your budget is a little tight, but you would really like to upgrade your system, installing a new system yourself can be a cost effective and challenging way to go about it. With the current availability of information on the web with regards to how to accomplish this, you really can’t go to wrong. One of the most useful resources in this regard will be diagrams of the wiring process. Most people find it easier to follow a set of instructions if they are accompanied by some sort of visual representation. What will also prove incredibly valuable to you, is getting a harness specific to the model that you have purchased. These can be ordered from online catalogues, or found at your local hardware stores. With a harness at your side, the installation process becomes decidedly less hair-raising and easier to deal with.

Whatever end of the price scale you find yourself on; there are products available from this manufacturer that will be ideal for you. Whether you would like to be the owner of the latest system on the market or are willing to challenge yourself with the task of installation, you won’t be disappointed with your choice.

Teeter’s Marketing Efforts Pay Off

Teeter has so far built a reputation for incomparable quality standards, as well as their marketing efforts. They are continuously producing inversion equipment, making the company the most enduring brand in the world. Their quality and excellent customer service boosts their reputation, making them the most popular choice for their product.

The Use Of A Teeter Inversion Table

The Teeter Inversion Table is a remarkable machine that is used mainly by athletes who are suffering from back pain and muscle injuries. Of course most anyone that needs relief from this type of problem can benefit from using inversion therapy. This inversion table is constructed so that when your body is stretched out it allows the pressure on the spine to be released and this helps the muscles to relax.

Many people have back pain because of the pressure and stress that is put on the back throughout the day. Over years, this pain can increase and many people suffer from serious problems with their backs. Teeter has become a supplier of some of the best inversion table equipment available on the market. When using their inversion tables, you’ll lie on your back while in an inverted position. Inversion tables work by using gravity to elongate the spine, which increases the space located inside the discs. This allows the fluid to move freely between them providing more cushion and relieving pain.

Inversion Therapy

You can begin seeing results by simply inverting at a 20 degree angle but you’ll notice more results when you begin inverting at a 60 degree angle. Many people never go past the 60 degree angle but you can achieve a full 90 degree angle if you want to get the full effects of this type of therapy. Eventually, you may even want to add a few exercises to your sessions. Inversion therapy is not new, it’s actually been around for many years but the tables have made using this type of therapy more convenient.

Home Inversion Tables

Home inversion tables should only be used after consulting with your health care provider. This is important because there are some medical conditions that can be made worse by this type of therapy. For example, people with high blood pressure or anyone taking blood thinners should not use inversion tables. After seeing your doctor and being approved to begin therapy, you’ll need to choose the type of machine that suits your needs the best.

The Different Types

There are several different types of tables sold on the market today and the f5000 Teeter Hangups Inversion Table is considered to be a great option. However, choosing the right table will partly depend on your individual needs and the type of pain that you have. You also need to consider how much space you have in your home for the machine. Also remember that there are other suppliers you could look at as well, such as Body Champ and Life Gear inversion tables. It is always a good idea to compare inversion tables to see which one best suits your needs.

The Teeter Design

Teeter inversion tables are constructed using high quality materials making them extremely durable and dependable. They have been proven to be precisely balanced which allows the user controlled lockout when in full inversion therapy. They are designed with three rates of rotation, adjustable tether straps and rubber hand grips.

Before you begin using your new inversion table, it’s important to know all about the safety aspect of these machines. If they are used improperly, this could cause damage to the muscles and cause serious problems. However, most users do benefit when inversion therapy is done correctly. The Teeter is an excellent investment that offers many benefits. They focus on dependability and security for the user plus, they’re reasonably priced.

 

Online Branding: Need of the Hour

Digital MarketingDigital marketing has gradually evolved into an industry. Businesses have made fortunes with the power of digital marketing and will continue to do so. The introduction of web2.O caused a revolution in the world of web and since then it has been a must for businesses to start branding themselves online. Online branding is not just helpful in increasing better ROI but also helps establish a healthy presence online and aid visibility by reaching out to a global audience.

Why Brand Online?

A lot of businesses running on the traditional modes of marketing are still not sure if or not they should brand themselves online. The extent to which the internet can help you spread your wings is huge and with more and more people going online to look for what they want, online branding is the need of the hour – let your clients find you online.

Let us take the example of a shop that sells car accessories. There are a large number of individuals who are fishing for cheap deals on car accessories online and with little investment, this shop has a lot to gain simply by putting up a Facebook page and promoting their products there. If Facebook were a country, it would be the second most populated country on the planet. This fact simply goes on to show that all your target audiences are out there and are looking for you.

The number of searches for car accessories on a daily basis runs in millions. There are other searches as well that are much related to car accessories. Smart marketers also look to promote their products to people who are not looking for generic products but for specific ones. A person looking for bike racks for SUV is looking for something very specific and if a certain shop brands itself online as the one-stop shop for all car accessories, then they can expect these customers to come to them and purchase from them.

While the B2C segment booms online, B2B segment has a little tough time out there as well. The B2B segment would not focus on direct increase of ROI from their online marketing efforts but would focus on establishing themselves as a strong brand and a people friendly brand. This would happen over a period of time with a number of online activities being carried out. The following online activities help you brand your business online and get a good ROI –

  1. SEO – Search Engine Optimization
  2. SEA – Search Engine Advertising – Refers to online ads
  3. SMM – Social Media Marketing
  4. Email Marketing
  5. Social Media Advertising
  6. Integrated Marketing – Where you bring your on-ground activitiesonline to create awareness.
  7. PPC Campaigns – A mode of advertising on the web.

In order to have a solid online presence and generate leads for your business, the right mélange of the above mentioned activities is required.

References:

– http://jouz.es/good-seo-branding

DSC Positioning Their Brand As The One Stop Security Solution

Picture_56_t670DSC alarms are a trusted brand name under the Tyco corporate umbrella in the world of home and business security systems. If you are in the market for some home security protection, DSC alarm systems should be on your list to research. Whether you want a system hardwired into your electrical and landline telephone sources or one that is wireless, an alarm system by DSC is an investment in personal safety and asset protection. With the variety of product options from DSC alarms, you should have no problems finding a system that suits your individual lifestyle and requirements.

Keypads And Control Panels

Just like with any Home Burglar Alarm Systems, a DSC home security alarm system has a keypad or control panel easily accessible for your manipulation. It should be located near an exit point in your home that you use often, such as your front door or the back door leading to your garage and car. If you moved into a home with an existing DSC alarm system, chances are it could have a DSC 1500 alarm panel. If the previous owners did not leave a manual for your use, you can find DSC alarm manuals through the manufacturer website or by doing a simple search on the internet.

Perimeter And Interior Protection

If you need the basics for protection, then the DSC classic series home security alarm system may be an option. This product series as well as others offer perimeter and interior protection of your home. You can purchase DSC alarm kits with window and door sensors in addition to shock sensors to protect intruders from breaking in and gaining access to your home.

For the inside of your home, motion detectors and glass break detectors can be quite helpful. Glass break detectors can alert you and your alarm company when an intruder breaks glass windows to get into your home while the motion detectors can sense movement of a burglar and sound the alarm. If you read DSC 1616 alarm reviews, you will discover that it could be a good fit for your home if it is a one-story building as it can expand into 16 hardwired zones and up to 16 wireless zones. It, like the DSC 1832 alarm, is compatible with future upgrades and is made for expansion of your security system should you desire to do so at a later date.

Protection Of Life And Property

It is a smart move to compare competing products from various alarm companies to ensure you make an informed decision for your own home. After all, it could literally be a matter of life and death! For instance, when it comes to shopping for an alarm, DSC, FBI, Ademco, Moose and other brands offer similar products and capabilities. It may come down to performance reviews of other customers as well as the reputation of the company as to which one you go with.

In regards to DSC alarm systems, you should include security devices which provide carbon monoxide detection, smoke alarms, detection of low temperatures and even flooding detection. All of these are environmental concerns that can affect the safety of your family as well as your belongings.

For maximum protection, your alarm system should be linked up to a monitoring service. Monitoring services are well trained to deal with emergencies such as notifying authorities of a break in at your place or even a fire. If you are not the premises, the monitoring service can contact you about an emergency at your home. DSC alarms are quite versatile and typically cover all of your home security needs, so you should consider this well-regarded company when you do your research.

When Pool Cleaners Meet Satisfaction And Quality

supreme-m4-combined-brushWhen it comes to automated or robotic pool cleaners, owners are mostly looking at a Dolphin pool cleaner to handle their swimming pool cleaning needs. When you have spend thousands of dollars in the construction of your very own swimming pool, it is of course, very natural that deciding on which type of make and model among the hundreds of pool cleaners available, is part of the planning and building process of your swimming pool.

Important Factors To Consider

 

You need to take into consideration a lot of factors before making a decision on the best pool cleaner. These factors will include:

  • the swimming pool size
  • the type of swimming pool you are planning to have
  • how much debris, dirt and algae you would be dealing with

These factors would then turn your attention to whether or not you would be getting or using a pool cover to protect the swimming pool, and also how much of your landscaping as well as leaves from your foliage would end up clogging your swimming pool drainage pipes in the future, and just how much the cost of repair would be. Another factor is how much or how often would you use swimming pool covers and the Dolphin pool cleaner that you would be purchasing.

Dolphin Swimming Pool Cleaners Make Name

These days, Dolphin, made by Maytronics, is one of the most successful brands in the automated pool cleaning industry. While not the most affordable, a Dolphin pool cleaner is by far the most effective and most durable as well as having the best warranty in the market. This is a major deciding factor for swimming pool owners because having a swimming pool is a long term investment and they would want to have a pool cleaner that can be relied on for as long as the swimming pool stands. Since there are different kinds and sizes of swimming pools as well as coming with several cleaning requirements, Dolphin has an equally wide array of automated swimming pool cleaners as well as Dolphin pool cleaner parts that come in several price ranges. So there is a dolphin swimming pool cleaner that would fit every type of budget. There are dolphin swimming pool cleaners that are cordless and run on rechargeable batteries for an efficient and hassle free cleaning which will leave your swimming pool and the water sparklingly clean.

Size Is Not A Problem

For those who own small swimming pools, inflatable pools as well as spas or Jacuzzis for that matter, there is also a small Dolphin pool cleaner that has minimal cleaning requirements. It is great for spot cleaning for bigger pools and can do a great job of cleaning and filtering away debris and algae off smaller swimming pools. Either way, make sure that you are familiar with the kind of model that you know would fit your swimming pool cleaning needs. And be sure to buy directly from the outlets and do not buy from unfamiliar distributors. If you prefer to place your orders online, only transact at the official company’s web site so you can be sure that you are getting your money’s worth.

Finding Air Filters That Denote Quality And Durability

hunter-total-air-4-stage-uvc-air-purifier-2-pack~169191Have you seen air filters with the predominant green logo which signifies Hunter air filters? If you have, then you have surely seen quality in the embodiment of a box. Air filters by hunter undoubtedly remove airborne particles that pollute the air at home. You may not be aware of the fact that the air you breathe at home is actually more polluted than the one you breathe outside your home. You may be asking why, but the answer is quite simple. Home air is stale and does not continuously circulate. It means that the air might have been there for months, without any new air circulating. You can just imagine the amount of airborne particles such as dust, pet dander, bacteria, dust mites, and molds that have accumulated in your home over a long period of time. If this is the case, surely Hunter air filters will get rid of these particles and give you cleaner air to breathe.

Polluted Air Symptoms

Clean air is very important for you and your family. When you are constantly exposed to polluted air, and you breathe in every single bit of dust, molds, and the other harmful airborne particles, you are actually being exposed to respiratory ailments. These illnesses include:

  • asthma
  • allergies
  • sinusitis

Even if you don’t have a history of asthma or any of these respiratory problems, continued exposure to these harmful particles could actually cause you to suffer these ailments.

If you have any of the excellent Hunter air filters at home along with the best air cleaners that are available in the market today, then you can sleep and do your home activities without having to worry about breathing in polluted air.

Hunter Offers More

A remarkable thing about the Hunter brand is that it has a line of pre-filters. A pre-filter is one that is used together with a filter. As the name implies, it makes the initial filtration of the air at home. It traps the seemingly larger air particles such as dust and pet hair, so that they would not get to the main filter. In turn, the main filter gets to capture only the smaller air particles, lengthening its life and making it more effective in getting the air at home cleaner.

Like any filter will, a Hunter air filter will eventually become clogged or used up. When this happens, it is a must to acquire replacement air filters of the same quality. If you have already proven how effective your filter is in filtering the air, then it would be totally ideal to get the same kind of filter as replacement. Of course, there are still other alternatives available, but it is always the safest move to use something which you have already proven to be highly effective, right?

Home air filters are really effective in making the air at home safe to breathe. It is also one way of securing your family’s health. Because of this, it is very crucial for you to find the best purifier filters that are available such as Hunter air filters. These filters not only purify the air, they are also very durable and will last for a longer time.

The Importance of Optimizing Your Website for SE

SEOEver since web 2.0 was introduced to the world of internet, businesses have flourished at a steady pace. Business owners who recognized the importance of SEO made exponential profits and gave wings to their business. In the days when you were a kid practicing on your balance bike, the world of online marketing wasn’t existence but today times have changed and online marketing for any business has become most important of all.

SEO is an abbreviation for ‘search engine optimization’ and if you have a website for your business, you absolutely need to know about the various aspects of SEO. SEO is an array of techniques that you can employ to get you website to rank higher on the search engines. If you make use of the various SEO techniques as per the search engine algorithms, your website can crawl up the search engine ratings.

When you start using the various SEO techniques, you should keep in mind that it is not possible to get great results overnight and you would need to stay patient to get good results. The competition out there is fierce and it may take a few months before you can see your website on the first page of a search engine for a specific set of keywords.

You should also make sure that you make use of white hat SEO methods rather than black hat SEO methods. Black hat SEO methods like link doping, link baiting and use of hidden content on your website can prove to be fatal in the long run. It does not take long for a search engine to identify use of various black hat methods. Your website could be penalized and you might be thrown out of the first hundred pages on the search engine. Once this happens, your website would need a year or two to recover and make its way back to the top.

Here are a few SEO methods that prove helpful for your website:

  • While developing a website, you should make sure that you make the website SEO friendly. The keywords should not be overused and the website should be as neat as possible. This means that you should make use of fresh content on your website. Copied content is a big negative and lowers the reputation of your website in the eyes of search engines. Similarly it is advantageous to use unique page titles instead of irrelevant page titles. Also, it is always good to use short and user-friendly URLs rather than using a URL like ‘http://www.toyshop.com/folder3/108743/x1/04403b.htm’. Such an odd URL would only confuse the user and make him click on the ‘back’ button on the browser till he reaches the original search engine page. Use of proper SEO methods makes your website user-friendly too.
  • Link exchanges: Paid links are a big ‘no-no’. On the other hand if you exchange links from a good website that is based on the same topic and theme as your own website, it helps in generating more traffic to your website. Once you start getting more traffic to your website the PageRank automatically goes up and your website gains significant points on the search engine.
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  • Content: In order to promote a website, you need to write a lot of content and post it over the internet. This is the best way to get people to know about your website and the products or services you provide. Internauts go to a website if they find something impressive about the website on the internet. Therefore you should make sure that you use unique and impressive content and post it on the various article marketing directories over the internet. The keywords should be linked back to the original website. The traffic increases at a fast pace if you post articles on your blog and various marketing directories.
  • Social bookmarking: Social bookmarking is one of the oldest SEO methods and helps makes your website’s presence felt over the internet. Similarly directory submission to various websites over the internet it very significant for your website. The users get to read a brief description about your website and can save the required links to your website.
  • Social networking: There are a number of public forums and social networking websites where you can meet people from all parts of the world. Promoting your business on these websites is a marketing stint that a large number of SEO experts use. Promoting your website on a social networking website exposes your business to an international market which can eventually give you great returns and can help you make a good amount of dough.

There are a number of other SEO techniques like Pay-per-click, e-mail marketing and sms-marketing but the above mentioned SEO techniques are perhaps the most important techniques to get your website a good rating on the search engines.

The purpose of setting up a website on the internet is to increase visitors and add customers to your customer base. Without using various SEO techniques, this is not possible and therefore various aspects of SEO prove to be very important for a website. Once you start getting traffic to your website, your website would automatically come close to the first page of the search engine. Without the use of various SEO methods it is not possible to get people to know about your website.

When web2 was just introduced, real estate investors made huge profits over the internet. Small businesses turned in large scale businesses just because they got more customers by making use of a website and promoting it in the correct way using SEO properties. As a businessman, you need to understand the importance of having a website and search engine optimization. All you need to do is move on from the days of balance bike rides and find the perfect balancing act between off-line and online marketing.

Portable DVD Players Find The Happy Marriage Between Cost And Quality

sony_bdp-s560How do you know whether or not you are purchasing one of the best DVD players for your needs and budget? With so much on the market, it is sometimes very difficult to know what to choose. As a consumer, it is important to empower yourself by finding out the necessary information about the products available. It is vital to find a happy marriage between cost and quality, so that you get the most from your choice. It can be better to purchase a well respected brand, even if it does work out slightly more expensive at first, as this could ensure that will not have to replace it as often. Due to the ever-increasing demand, there are some very cost effective models available. Let’s have a look, then, at some of the options available, and at what are considered the best DVD players on the shelves at the moment.

Some Popular Choices

Sony BDP-S560

One of the popular choices available at the moment is the Sony BDP-S560. One of the amazing features of this product is that is makes use of Blu-ray technology. This state of the art technology allows the user to record, rewrite and playback high definition video. Beyond that, it is also known for its large storage capacity, having up to five times the storage capabilities of normal DVD. Also, BD Live allows viewers to connect to the internet, and witness the fun and informative features available. The Sony BDP-S560 is advertised as being very easy to operate. However, a few consumer reviews have illustrated contrary opinions. From the setup to the use of the supposedly intelligent remote, users have found it slightly problematic. They have also complained that it is not as “Wi-Fi Ready” as Sony has claimed. Most reviews have been highly complementary about other elements of the product such as the picture quality. It has also been recommended for its cost effectiveness.

Yamaha BD-S1900

Yamaha DVD players have often been praised for being some of the top products available today. One of their latest offerings also makes use of Blu-ray technology. The BD-S1900 has been praised by consumers as an excellent choice. While it is quite expensive, if you are looking for a state of the art and the best DVD players, this one could indeed be right for you. It has magnificent picture and audio capabilities. It also includes some highly advanced features, such as extensive disk/format capabilities and three different dimmer modes. To add to both the aesthetic and durability of this product, it is available with a titanium finish in certain areas.

Oppo BDP-83

Another high quality option is the Oppo BDP-83. It too makes use of Blu-ray technology. It is known for its incredibly fast operational speeds and highly superior performance. It is, however, incredibly pricey. So if price is a huge factor in your choice, this is not the best option for you!

Of course, there are many other options available. The important thing is deciding on your product from an informed basis so that you can ensure that you are buying one of the best DVD players to suit your specific needs.

Portable DVD Players

2009 ushered in a wave of high competition to produce the best portable DVD players on the market. The increasing popularity of these devices is beginning to come to the fore. Not only are these products ideal for families who enjoy long road trips, but they have also found a rather extensive market amongst business travelers who can now idle away long airport waits enjoying their favorite movies. If you are looking into purchasing one, it is important to make your choice based on your specific needs. Different products offer different benefits, and what may be highly useful to one viewer, is of no importance to the next. In order to find one of the best portable DVD players, it is vital to do your research, and perhaps find out what other users have said.

Screen Resolution

Where the latest competition is coming in, is in the field of high resolution screens. There are now two players available that offer 800×400 resolutions. One of these is the Toshiba SDP93S. It boasts a 9 inch high resolution screen. This is a top of the range piece of machinery that many expert reviews have praised highly. Some of its features include an SD card slot and DivX playback. It also has very solid battery life, which means that you won’t miss the end of your favorite movie! As can be expected from a product of this calibre, it is rather pricey. But if you are looking for up-to-date technology, this may be the product for you.T24-9305-vendor-main-mm

Sony has come up with a similar model, which is as recommendable as one of the best portable DVD players around. This is the Sony DVD-FX930. What makes this specific machine stand out is its particularly attractive design. It, however, does not have DivX capabilities, and is one of the heftier machines around.

Going With Dual

If you are looking to buy something suited to long family road trips, a smart choice would be to install a dual screen player in your car. The screens are usually mounted on the backs of the front seats, so that children (or other passengers) can entertain themselves and not even notice the hours going by. For this purpose, keep your eye out for screens that are 7 inches or more, as once they are mounted, smaller screens may provide pure visibility for the viewer’s. Another thing to consider when hunting for your perfect purchase is the versatility of each model. Some products provide ways in which to hook up to game systems. Therefore, if the children (of any ages!) decide they would rather play games for a while, they are at liberty to do so. It is also important to make sure that each passenger has their own set of headphones. There are headphones available that make use of Infrared technology.

Ultimately, you will feel happier having made your decision if you have considered a number of options and have seen what is available on the market. As the level of competition increases, so will the quality and cost effectiveness of these products. As long as you feel that you have one of the best portable DVD players to suit your personal needs, you will be happy with your choice!

511 Rush Backpack – Rugged Branding

5.11 Tactical Inc. creates products for law enforcement, military and firefighting professionals and sell most of their items on the open market under the registered trademarks, 5.11 Tactical®. The company is building their brand profile around the ruggedness and characteristics that makes it possible to operate successfully in these challenging and action-packed environments. Their product philosophy is to build no-compromise items that are field tested and practical.

Their most popular military backpack for example is the Rush 24 Backpack and their brand claim is as bold as it is appealing to that segment of the market who are interested in tactical gear: “Quite simply the best tactical backpack on the market”

ASs you can see from the images below – it’s a great looking product and you obviously need that to build your brand claims on.

rush-front

The listed featuures for this pack include:

  • Roomy main storage area
  • Dual zipping side pockets
  • Hydration pocket
  • Stuff-it pocket with integrated draw cord
  • Reinforced grab-and-go handle
  • Wrap-around MOLLE/SlickStick web platform
  • Three mesh admin compartments
  • Zippered fleece-lined eyewear pocket
  • hook and loop fastener nametape and flag patches

rush-side

rush-back

511 Tactical is a great example of a company who understands their target market and are tapping into their experience and knowledge about tactical gear to brand and position themselves as the company who really gets it, who builds products that are more than just good looking but that have been designed to help you carry everything you may need in a crisis situation without slowing you down. In the minds of the layman, military approved and tested equipment is just that little notch more desirable than similar items that doesn’t have that pedigree. 511 Tactical, in designing these backpacks understood that simple principle and they are using that not only to market these packs very successfully to the masses but to establish a brand identity that associates them with high equality, tried and tested backpacks that’s uncompromising in quality and, simple put – as good as it gets.